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This site tacarm.com has the following in the web page, "Welcome to TACARM - Tactical Armor and Equipment." Our analyzers noticed that the website also stated " Tactical Armor and Equipment was founded by Matt Sonner after returning from Iraq in 2004." The Website also stated " Soldiers and Marines were equipped with excellent torso and head protection but where suffering needless wounds to the lower torso and arms and legs. TACARMs Mission is to provide unique body armor that will help more Americans survive Combat. Take a look at our other products. Ballistic Knee Guard Level 3A PDF. Ballistic Elbow Guard Level 3A PDF." The website's header had Military as the most important keyword. It was followed by tactical, gear, and body armor which isn't as highly ranked as Military. The next words the site used was ballistic. combat was also included but might not be seen by search engines.